About SouthWest Vision

Mission & Vision

We live for the patient who comes to our office on the recommendation of another.

We love to provide the same service and product to our patients that we want for ourselves—and we are VERY picky about ourselves.

This is the difference

Our Optical is without equal! We want people to ask you where you got your glasses. So we select the market’s finest frames; and we deliver/prescribe lenses that represent the most advanced technology in the world. If you have purchased eyeglasses from us before, you know that we have an amazing 2 year warranty on all frames and 2 year scratch warranty on all premium lenses. And you know how we love to make you look great. Today’s glasses are fun!

Our Medical eye care is uncompromised!

We apply all the latest science to your eye health assessment with every full eye exam. Not many caregivers do that. Early detection of eye disease can prevent devastating vision loss later in life—we have world class equipment that helps to refine our understanding of your eyes so we can give you better advice and care.

Our transaction is unencumbered

We eliminate as many middlemen as we can, including vision plans, so that you get the most eye care for your dollar.

We love our job! We help the world see well!

SouthWest Vision building

Our Team

Meet Our Doctors

Dr. Paul Gooch

Dr. Paul Gooch

Dr. Paul Gooch grew up in Mona, Utah. He is a graduate of Brigham Young University and University of Missouri–St Louis, College of Optometry. He started SouthWest Vision in January of 1998 and has grown his practice to include Dr. Ryan Robison as partner in 2006, and Dr Eric Drake in 2013. He is a member of the American Optometric Association and the Utah Optometric Association (UOA). He served Utah Optometry as a UOA Trustee for 8 years. He is currently an adjunct professor at Southern California College of Optometry. Dr. Gooch is twice Past President of the Rotary Club of Dixie Sunrise, and Past President of the SouthWest Chapter of the Back Country Horsemen. Dr. Gooch has been the recipient of the Young Optometrist of the Year Award and the TLC Humanitarian Award. His loves include raising a family, training mules, dabbling in politics, and flying powered parachutes.

Dr. Ryan Robison

Dr. Robison is a native of St. George. He is a graduate of Dixie High School, Dixie College (Utah Tech University), Brigham Young University, and Pacific University College of Optometry. He has memberships in the BYU Management Society, American Optometric Association and the Utah Optometric Association. He has served on the Board of Directors for the St. George Area Chamber of Commerce and SouthWest Federal Credit Union. Additionally, he has served as President of the St. George Exchange Club. He and his wife, Josie, are the proud parents of 4 beautiful children.

Dr. Eric Drake

Dr. Drake was born and raised here locally in Santa Clara. He is a graduate of Dixie State College (Utah Tech University), Utah Valley University, and Pacific University College of Optometry where he received clinical honors and an award for outstanding academic achievement and clinical excellence. He is a member of the American Optometric Association and the Utah Optometric Association. He loves Southern Utah and serving those in our community. He spends as much time as possible with his beautiful wife and their four amazing children. He also loves spending time outdoors fishing, hunting, playing golf and coaching his kids’ sports teams.